Navigate the New Reality: Creating Seamless Transition from Online to Offline
The challenge posed by the technological revolution for Auto dealerships is the migration of the so-called ‘online/offline customer experience’. Nowadays the number of showroom visits a customer makes before a new car purchase is on average 1.4 – down from four visits. Customers walk into a dealership with their homework done. They will have browsed websites, read reviews, visited social networks and community forums – and at that point, the role of the dealer is no longer that of an information source, but that of a product experience provider. In order to avoid an anti-climax, dealers need to facilitate a seamless transition from the online to the offline (dealership) experience. Auto Client Care are the industry experts at helping Auto Dealers navigate the new reality.